What is Link Baiting?
Specifically the quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful link baiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem.
Link baiting refers to a tool used by many businesses and bloggers for increasing the inbound links that points to the website they have across World Wide Web. With time, good quality links along with proper anchor text from a number of sources will have a long lasting and positive impact for those terms on the search engine rankings.
Linkbait is a piece of content in the form of a blog post, article or picture placed on a webpage. It is specifically designed for the purpose of collecting links from various sources. With the rise of meritocracy, social book marking sites and blogosphere it just requires an interesting page on a website, few visitors to notice it and share the link.
Before you actually realize it, you will find that you have got a good amount of links from a variety of websites.
Inspite of asking other webmasters for quality back links to your website, the method of link baiting used by bloggers creates top quality link that leaves the internet users with no other option but to like, tweet, share, pin, dig and link to the content of your website as it is of high quality.
How can link bait be of help?
- It creates a good amount of links to your website that helps in the search engine rankings. In addition to that, you get these links for free and do not have to approach the webmasters again and again.
- It creates quality links to a website that sends a number of potential customers to your way. Thus it fulfills the purpose of SEO, i.e ranking high in search engines and reaching more number of people.
Tips for Getting Free Back Links to Your Website
Link Baiting strategies are ample but you should know what to use when in order to get the desired results. Once you start making use of these strategies, you will have an idea what works and which does not. Following are the tips that will help you to get effective results:
1. Making use of software:
There are various software programs that help you to get quality back links with less effort. The content should be run through automated software. This is a good way for finding as well as establishing contact with the sites that are related to your site’s niche. But the technique won’t be effective unless you show more involvement. It is through proper communication with similar websites and building online relationship that you can achieve success.
2. Creating quality content:
It is quality content that helps you to attract visitors to your site and keep them intact. Informative content is what interests the readers more and they think of sharing with it with their friends. Using a catchy title and engaging content will help in enticing the outsiders visit your website and back link to your site.
3. Using social networking sites:
Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content. There are also some established best practices for link building but they become less effective over time as the search engines alter their algorithms
Social networks help in connecting to people instantly who belongs to your niche. Once you have got a number of good profiles, you can approach them with the link bait pieces you have. Be careful of how you market your content. It is suggested not to be pushy in your approach. Try and build a good relationship with the person you approach and you will automatically find visitors and customers turning up to your website.
Author Bio: Mike Anderson is an experienced writer who has written many articles and blogs on link baiting. In this article he is providing some valuable information to the readers on what you need to check while choosing the link baiting for your business.