Search engine optimization is a way of increasing your exposure online. Think of it as the cyber equivalent of paying thousands of dollars in rent on a highway billboard or a shop front in a main street.
The wonderful thing about SEO is that it's cheaper and you can actually target the type of consumer who sees your product or website, making it much more efficient than physical advertising. The way it works is quite simple.
The aim is to increase profits; this is done by increasing conversion rates, which in turn is done by increasing traffic. If you have good quality content, increased traffic will always mean more conversions.
The majority of traffic on the internet is controlled by search engines like Google. SEO increases traffic on your site and targets your ideal audience by making your site completely Google friendly and making sure that you are visible and accessible to the people who are searching for what you offer in Google.
An SEO company like Optimising can achieve this for you through things like quality content, quality links, and the right keywords.
The effectiveness of good SEO shouldn't be underestimated. By narrowing your marketing niche to people who are in need of what you offer you get closer to consumers ready to make a buying decision, making the return on your marketing investment higher than it's ever been.
Thirty years ago you might have taken out an ad in the phonebook and hoped for the best. SEO can do better for your business now.