Let’s look at some additional ideas on how you can be successful with social media marketing on YouTube.
Push People to Your Website:
Remember YouTube is a tool in your strategy to build excitement, create brand awareness and ultimately to increase sales for your business. So for most businesses, it doesn’t do much good if their YouTube subscribers only hang out at their channel. At some point you want to push viewers to your website.
License: Creative Commons image source
To do this make sure to: a.) include a link to your website in the first line of each video description, b) include links to your site in the “about” section and in the header of your channel, and 3) release videos that appear on both YouTube and your site. For example, you can create a teaser video on YouTube which then directs viewers over to your site for the complete video.
Become The Face of Your Business:
The connection to your business becomes much more powerful if you or someone in your organization becomes the face of your brand. It changes the dynamic of the interaction from looking at videos from yet another company to building a relationship with a human. Relationship building becomes a long term strategy that can acquire your company customers for life.
Leverage the New Channel Design:
The new channel design a step in the right direction for utilizing YouTube for business. It makes YouTube as a whole much cleaner and modern looking, as it removes the ability to brand your background image, which many did do a very good job of designing. More importantly, the design is now responsive so your channel will look good on all mobile and tablet devices.
Collaborate with a YouTube Creator:
You may also want to try and collaborate with an already established creator on YouTube. Typically this means you would need to pay for the opportunity to work with a known YouTube talent. Take some time and do your research to locate creators with one hundred thousand or more subscribers that might appeal to your target audience.
You can either pay them to appear in a video of yours or have them talk about your product in a video of theirs that will also include an annotated link over to your channel. In fact, most YouTube content creators now have contact info somewhere on their channel (some now even have managers that they will refer you to).
Don’t Forget the “Call To Action”:
You need to have a clear call to action because you want your viewers to do something after they watch your video content - or you miss out on the main benefit of creating the videos in the first place. Remember that video content is a way to capture attention, hopefully entertain or inform, and build a relationship.
You then can ask the viewer to do something reasonable that will benefit both of you. Maybe this is just to subscribe to your channel or go to your website for full details or more information. The possibilities are really endless.
Eliot Lamar is a freelance writer, currently writing on behalf of Toronto-based Digital Agency nvision solutions.